A shorter name for a larger company: Siderurgica Gabrielli spa is now called Gabrielli spa
Gabrielli spa: this is the new name of the historic steel company that, between past and present, decided to start a new phase of industrial and commercial growth, at the same time renewing its brand name.
This choice marks the completion of a structural journey, which started out with strategic development of the company branches (Coils and Heavy Plate Divisions) and is about to continue with the inauguration of the new “Long Steel Products Division”. There are several reasons for the new company name, and in general it is determined by an increasingly dynamic sales strategy, intentionally targeted at the international scene and by the desire to simplify the original historic name, changing it to the more essential Gabrielli spa, which greatly facilitates its pronunciation and comprehension on foreign markets. The shorter and simpler new name also reflects the need to introduce a more modern brand communication. Last but not least, by eliminating the word “siderurgica” from the name, this prevents ambiguity or terminological proximity with the actual iron and steel manufacturing industry.
In fact, Gabrielli is not involved in this specific area, as it has always concentrated its activities, with recognized success, on the pre-processing and distribution of steel products.